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PKN ORLEN has been recognised and won many awards, not only for its business achievements. The Company’s annual reports as well as the quality of its relations with investors have been highly valued for years. A growing number of rankings or competitions evaluating the social activity of companies shows that stakeholders are increasingly conscious of this particular area of activity and include it in the assessment of companies. Meanwhile, mature companies are fully aware of the fact that social responsibility may be a source of new possibilities, innovations or competitive advantage.
PKN ORLEN won, for the second time, the Most Valuable Polish Brand Ranking MARQA 2008. The value of ORLEN, as calculated by independent experts, amounted to nearly PLN 2.9 bn, which represents an 11% growth compared to 2007.
The Company was fi rst in the “Lista 2000” ranking published by the Rzeczpospolita daily newspaper. The ranking is prepared based on fi nancial statements and questionnaires, taking into account the following information: revenue on sales, net operating result, asset value, depreciation, equity, investments, ROE and employment level. “Lista 2000” has been published since 2002. PKN ORLEN once again joined the lead of the ranking. For 9 years, it has also been the leader in another Rzeczpospolita ranking of the top 500 Polish companies, the socalled “Lista 500”.
PKN ORLEN was also among the fi rst 100 companies in the “Top 250 Global Energy Companies” ranking by Plattsa. The list comprises the 250 largest energy companies globally. The “TOP 250” ranking was developed based on an in-depth analysis of 2007 fi nancial results, taking into account in particular: the value of assets, income, profi t and return on invested capital. PKN ORLEN was 76th and the only Polish company in the global ranking.
The Company received another diamond, its eighth, for the Statue of the Leader of Polish Business awarded by the Business Centre Club.
For the seventh time in succession, readers of the Reader’s Digest monthly awarded ORLEN petrol stations with the title of Trusted Brand. The golden Trusted Brand statue means that the brand received the most spontaneous votes. In the survey, the ORLEN brand received support from 47% of voters, compared to its previous result of 45.7%.
The ORLEN petrol station network came second in the Master of Trade and Mastercard Services competition, the purpose of which was to draw attention to increasing satisfaction levels among customers.
For the third time in succession, PKN ORLEN fl eet cards were awarded the Fleet Product of the Year Title in the Polish Fleet Awards 2008 plebiscite organised by Magazyn Flota and the Fleet Management Institute Central-Eastern Europe. The winners were selected by internauts and readers of FLOTA. PKN ORLEN fuel cards received this prestigious award for the fi rst time in 2006.
The ORLEN brand was recognised as a “High Reputation Brand” in the “Business” category of the Independent Brand Reputation Ranking “Premium Brand”. For the third time in succession, PKN ORLEN was awarded the Superbrand Polska title in the consumer brand category. This prestigious distinction, referred to as the Oscar of marketing, has been granted to the strongest consumer brands for 13 years in 80 countries, and in Poland – for 3 years. The ORLEN brand, whose market fl agship are the petrol stations, was once again appreciated by the Independent Brand Council composed of marketing, advertisement and branding experts. The result of their work is a reliable list of the strongest Polish brands.
For the third time, PKN ORLEN’s annual report was recognised by the jurors of “The Best Annual Report 2007” competition organised by Instytut Rachunkowości i Podatków (IRiP, Polish Accountancy and Tax Institute) in cooperation with the Dziennik Polska Europa Świat daily newspaper. The panel of jurors, chaired by Professor Waldemar Frąckowiak, awarded the Company third place in the “Enterprises” category for its annual report developed in accordance with IFRS/IAS standards for annual reports and with the recommendations of IFAC, and corresponding good practice. The jurors evaluated the professionalism, accuracy, transparency and usefulness of the published information. Moreover, PKN ORLEN received a special award granted by the Stowarzyszenie Inwestorów Indywidualnych (Association of Individual Investors).
Bioester, as a new ecological fuel, received the main award in the “Chemical Product” category at the 1st International Exhibition of Technologies for Chemical Industries EXPOCHEM 2008 in Katowice, and the “Product of the Year” award in the “Biofuel” category at the 15th International Petrol Station Exhibition 2008 in Warsaw. Currently, Bioester is available at appr. 300 BLISKA petrol stations.
PKN ORLEN joined the elite group of Polish philanthropists, coming third in terms of the volume of donated resources. The ranking was developed based on information provided by participants in questionnaires. The organisers verifi ed the data provided by companies against source documents. The procedure was monitored by PricewaterhouseCoopers, an auditing fi rm. The results of the ranking make it possible to compare the amount of resources donated by Polish companies for social purposes to the results of similar rankings in other European countries.
For the second time, PKN ORLEN was among the leaders of a ranking developed by the Instytut Partnerstwa Biznesu i Organizacji Pozarządowych (Institute for Business and NGO Partnership), the BI-NGO Index. The index is a tool for analysing the effi ciency of internet communication in the area of CSR among the 500 largest companies according to a list developed annually by the Rzeczpospolita daily. It selects an elite group of companies which stand out from among the rest in terms of the quality of communicating their social involvement. The index evaluates such areas as leadership, company social involvement policy, the quality of CSR strategies and relationship building with social partners.
PKN ORLEN’s report on corporate social responsibility was considered one of the two best by stakeholders participating in an on-line vote under the “Social Reports 2008” competition. The organisers of the “Social Reports 2008” competition were: PricewaterhouseCoopers, Forum Odpowiedzialnego Biznesu (Corporate Responsibility Forum) and CSR Consulting Sp. z o. o. The competition is aimed at all enterprises and organisations which appreciate the signifi cance of abiding by the principles of social responsibility and report their CSR activities in accordance with global standards. The purpose of the competition is to draw attention to the importance of social reporting and to distinguish those companies which are able to present their achievements in a reliable and transparent way.
The Company was distinguished by student Career Offi ces as “Best Employer 2007/2008” in the 3rd edition of the Polish “Career with Employer” Ranking. The purpose of the survey was to select the best employers offering work and training. The ranking was highly popular among students, graduates, and the student Career Offi ces invited to cooperate.
“The best investor relations in Poland” – international survey by IR Magazine.
ORLEN Group's brands