Dear Sir or Madam,
PKN ORLEN is already 10 years old. Since its beginning, the Company has faced ever new challenges. The intensive development and increasing competitiveness of our Company as well as its presence in related markets is a source of satisfaction, but also of obligations. The same goes for the fact that through our products and services as well as sponsoring and charity projects, we participate in the daily lives of millions of people.
This is why we constantly endeavour to make the ORLEN brand a synonym of professionalism and top quality. We pursue that goal not only through strictly business-oriented activities but also through the principles guiding each and every activity performed by PKN ORLEN.
Corporate responsibility is an integral part of our mission, a motto of PKN ORLEN. One of the aspects of a responsible attitude to business is how a company informs public opinion of both its successes and difficulties. The current ORLEN corporate responsibility report, the fifth in the Company’s 10- year history, yet again shows PKN ORLEN’s devotion to the principles of reliable communication not only with the market, but also with all of the Company’s stakeholders. Our tradition of reporting such activities makes our Company stand out in the Polish market, as does the timing and regularity of our reports. It was not without reason that last year’s report was recognised in the “2008 Social Reports” competition as the best prepared report in the opinion of internauts.
The experience gained in previous years and our activities in the field of Corporate Social Responsibility are the foundation for preparing our latest report in accordance with Global Reporting Initiatives (G3 GRI) standards. We are entitled to do so not only thanks to our achievements to date, but first and foremost due to the goals that we set ourselves. We refer to GRI principles in a comprehensive way, both in terms of the number of indicators and the rules of determining report contents as well as ensuring high quality information. Also, the report integrates social and environmental issues which used to be reported separately. One of the crucial advantages of such a method of reporting is that it makes possible a comparison of the indicators the presented over subsequent years, which in turn enables a more accurate and comprehensive evaluation of PKN ORLEN’s achievements in the field of CSR. This is of vital importance both for the Company itself and its stakeholders.
PKN ORLEN is not only a witness of but primarily an active participator in the changes taking place in Poland in this sphere of business. Sustainable development and corporate responsibility are for us one of the key elements of our strategy. We perceive economic and social responsibility activities to be complementary tasks. People are at the centre of our attention, which is why our actions are intended to satisfy their needs and expectations as fully as possible. Exactly as our motto: “Always there when you need us”.
This time we would like to present to you the achievements, successes and challenges that we confronted in 2008 as well as events of particular importance for the development of corporate responsibility in the Company since its establishment. They are very different and they permeate all areas of PKN ORLEN’s business. In the Key Events section you will find not only ethical and environmental issues, but also aspects of production, logistics and sales. Yet, there are so many that we could present only a small part of them. For us, it was also an opportunity to summarise and evaluate. The more so that, enriched by our experience and aware of the social and environmental effects of our business, we undertook the challenge of establishing a new corporate social responsibility strategy in PKN ORLEN.
The global economic crisis has shown in black and white that when a market is affected by serious perturbations such values as a good brand or reputation, resulting from years of respect and care for stakeholders, and consistent attention being paid to the high quality of products from production to distribution stage, only gain on significance. This is exactly how we build trust in the ORLEN brand.
To quote another of our mottos: “We set the pace of life, we change the world around us”, responsibly, to make it ever better.
Dariusz Jacek Krawiec
President of PKN ORLEN Management Board
ORLEN Group's brands
