We do our best to make our products qualify as responsible products. Their market in Poland is only developing, with PKN actively participating in the process. Companies like ours have the opportunity to create a domino effect, which in this case would mean new companies joining the movement. It is also important to encourage customers to make the right choices. In PKN ORLEN, we pay attention to several aspects of a product’s life cycle. We are concerned about what it is made of, whether ethical standards are observed throughout the respective stages of its life cycle, whether adequate work conditions are ensured and how the promotion or distribution processes are carried out.
The huge amounts of funds allocated to new, carefully selected technology yielded good results. The results are hightech products such as unleaded petrol 95 Eurosuper and 98 Super Plus, the diesel fuel Ekodiesel ULTRA and town Super, and unleaded petrol VERVA 98 and diesel fuel VERVA ON.
VERVA is the first Polish new generation fuel with sulphur content below 10 mg/kg. The top quality of VERVA 98 petrol was demonstrated by the European Medal awarded by the Urząd Komitetu Integracji Europejskiej (UKIE, European Integration Committee Office), Business Centre Club and the European Social and Economic Committee. The medal is awarded for products whose quality meets the stiffest EU standards. VERVA 98 also meets the criteria of the top 4th category of the World-Wide Fuel Charter. Eurosuper 95 is a basic type of fuel offered on the domestic market. Thanks to highly refined components, it has the required octane number with reduced aromatic hydrocarbon, benzene and sulphur content.
The system solutions we introduced were way ahead of the legal regulations. The diesel fuel produced by PKN ORLEN has already complied with EU requirements for the last four years, even though those requirements will only be effective in 2011. Ekodiesel Ultra is a top quality diesel which meets the strictest quality and environmental requirements for diesel fuels. Its most important assets are: trace sulphur content, reduced aromatic hydrocarbon content, higher cetane number, better operating properties in winter and a high microbiological purity level.
Bioester, on the other hand, is a renewable fuel for diesel engines made from vegetable oil (mainly rapeseed oil). It meets all the requirements of the PN-EN 14214 standard which applies both in Poland and in other EU Member States. It is safe for human health and biodegradable.
Ekoterm Plus is a modern and safe source of energy which complies with world-wide standards both in terms of operating parameters and environmental protection requirements. This is yet another of our products distinguished, among other things, by its low sulphur content.
This short review of selected PKN ORLEN products shows how great a role the Company ascribes to innovation. Not only do our products have to be of high quality but also they are supposed to meet, or even exceed, restrictive environmental protection standards.
| 1st q. 2007 | 2nd q. 2007 | 3rd q. 2007 | 4th q. 2007 | 1st q. 2008 | 2nd q. 2008 | 3rd q. 2008 | 4th q. 2008 | |
|---|---|---|---|---|---|---|---|---|
| Number of discrepancies | 146 | 55 | 28 | 45 | 169 | 36 | 4 | 16 |
| % of discrepancies in analysed samples [%] | 43,60% | 14,80% | 6,70% | 10,80% | 36,70% | 7,90% | 1,60% | 6,40% |
One aspect to which the Company has always paid the utmost attention is the quality of its products and their impact on the environment. 11 108 samples were taken during a quality control carried out in 2008 at petrol stations. 258 cases of non-compliance with requirements were reported. Since 2007, we have had obligatory requirements for the quality of LPG for the automotive industry. The table on the left presents the results of LPG inspections:
ORLEN petrol guarantees long preservation of nominal engine performance, driving comfort and reduced emission of toxic components of exhaust gases even in cars without catalytic converters. Low sulphur content, compliant with both current and increasingly restricted future limits, ensures the proper operation of catalytic converters. It was experimentally confirmed that a reduced aromatic hydrocarbon content in petrol has a positive effect on the engine, thanks to:
Marketing communication is another important aspect of our product responsibility. We pay a lot of attention to growing demands as well as social awareness among consumers. We fully realise that issues like environmental protection, respect for the surrounding environment or proper care for all stakeholders are increasingly important for Polish consumers. The products and services we offer are communicated in a responsible way, with full respect of good practice in this respect. The customer is at the centre of our attention in all our advertising campaigns. We encourage them to use our services and products in a reliable and responsible manner.
Our efforts to ensure customers that ORLEN products are responsible are supported by our inspection system. Internal audits are carried out in accordance with the requirements of ISO and AQAP standards, and relevant procedures, and are supposed to verify compliance of the Management Systems with current arrangements. They also enable us to check whether they are being effectively implemented and maintained. In 2008, we performed 769 internal audits which showed that the Quality Management System operates in accordance with the relevant standards. They also confirmed compliance with the provisions of current internal documents in force.
ORLEN Group's brands
