When it comes to strategy development, the entire ORLEN Group should be taken into consideration, as one of the leading crude oil concerns in Central and Eastern Europe. Having overtaken large foreign groups, it has become an important player in the region. Although Poland remains the key market, sales in foreign markets currently generate over 50% of the Group’s revenue. ORLEN Group encompasses the vast majority of all processing capacities available in Poland, the Czech Republic and Baltic states. It is also an undeniable leader in the wholesale fuel sales sector in the Baltic states and in the Czech Republic, and active on the German and Slovakian markets. It has also achieved a dominant position in several retail markets in Central Europe, with the largest number of petrol stations among all the concerns in the region.
ORLEN Group is one of the leading petrochemicals manufacturers in Central and Eastern Europe. Together with a world potentate, Basell, it manages a global-scale modern polyolefin manufacturing plant. As the only producer of polyolefin in Poland (the lack of which for many years hindered the development of the entire Polish plastics industry), the Group contributes to the long-term development of plastics production in the country, and through this – to the increased competitiveness of Polish industry internationally.
In November 2008, PKN ORLEN announced its strategy for the period of 2009–2013: Gaining position for further dynamic development.
An impulse to update the strategy adopted in November 2007 saw certain substantial changes in PKN ORLEN’s micro and macroeconomic environment over the last year and the resulting need to adapt the Company to the new situation and its related challenges.
Key elements of PKN ORLEN’s development were identified in the process of strategy development. The development will be based on the refinery, retail and petrochemical segments. Additionally, the Company is planning to develop its E&P activities, and to launch into a new field, power engineering, by making optimum use of its existing potential. While focusing on its core business, PKN ORLEN is also planning to divest itself of its chemicals and telecommunication segments and to release the equity invested there. Efficient measures increasing the Company’s effectiveness will give the Company a good position for further development.
By investing in modernised refinery assets (the hydrodesulphurisation plants in Płock and Mažeikiai being two of the largest investment projects), we wish not only to optimise the structure of our production and to improve its effectiveness, but also to impose as small a burden on the natural environment as possible (to reduce hazardous gas emission and energy consumption). By developing a world-scale purified terephthalic acid (PTA) plant, we want to gain a strong position on the European market for this future-oriented product, thus contributing to a civilisational leap in the field of plastics production in Poland and Central Europe. Meanwhile, by modernising our retail network through an extended offer of additional services, we want to meet the ever growing expectations of our customers.
Measures aimed at the development of crude oil exploration and production are intended to help achieve a competitive position and build a secure raw material base. By entering this attractive business segment, the company will be able to both stabilize its results and eliminate risks related to the security of supplies of this strategic raw material. Another direction is developing its power engineering business. Considering the available competences and possibilities of synergy, adding power engineering to the value chain seems a natural step towards future sustainable development of the Company. Our investment projects are intended to guarantee full energy security for the Company, at the same time reducing the risk of insufficient electricity production capacities that the entire country might face in the following decades. We want to base our future development in the power engineering sector on energy sources which have the least harmful effect on the environment.
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